Transparency, control and efficiency for developers and IT
OpenDXP provides development teams with an open and clearly structured basis for modern digital systems. The API-first architecture ensures clean decoupling, clear interfaces and stable processes. Modular bundles and consistent code create solutions that can be integrated precisely, enable measurably better cycles and can be operated reliably in the long term.
Open basis with clear separation of data, logic and playout
API-first design, clear contracts and consistent payloads ensure stability
Bundles, hooks and events enable testable, reusable extensions
Presets, templates and conventions speed up development and maintenance
Releases remain auditable, changes traceable, security prioritized
Clear deployments, observability standards and separate environments ensure control
Architecture and principles of OpenDXP
OpenDXP consistently separates data, logic and playout. Each solution only uses what the respective use case requires - no more and no less. This keeps the structure lean, comprehensible and scalable.
- API-First with clear contracts and consistent payloads
- Event-driven processes with events and webhooks instead of hard coupling
- Frontend-agnostic use as a headless, hybrid or classic solution
- Scalable from a single service to a multi-tenant suite
Consistent models and data in OpenDXP
Product data, media and content are managed from a common, structured basis. Everything is versionable, multilingual and cleanly modeled so that feeds, exports and playouts remain consistent at all times.
- PIM/MDM with precise attributes, variants and relations
- DAM with clearly defined renditions, rights and metadata
- CMS with structured content models, workflows and translations
Simple expandability through OpenDXP
Adaptations are implemented as bundles with OpenDXP - testable, versionable and reusable. Hooks and events before and after central domain actions ensure that extensions remain traceable and stable. Further information on bundles can be found here.
- Bundles for functional logic and integrations
- Targeted use of hooks and events in central locations
- Enrichment, normalization and secure playout of data
OpenDXP for real developer experience
OpenDXP is designed for developers. The good architecture ensures readable models, consistent naming and comprehensible relations. Where it makes sense, configuration comes before code - standards for authentication, caching, asset handling and background jobs save time and reduce complexity. The result: less glue code, more focus on the essentials.
- Presets and templates for recurring structures
- Clear conventions and consistent naming
- Intuitive admin views for practical editorial workflows
OpenDXP for quality, security and stable operation
OpenDXP stands for a development and operating environment that makes reliability a principle. Quality is achieved through clear processes, traceable changes and verifiable releases. Security is always a priority - from code to deployment. Metrics, logs and traces ensure transparency during operation, while reproducible deployments and clearly separated environments guarantee stability.
- Release discipline and transparent changelogs
- Clear responsibilities for security findings
- Observability as standard with metrics, logs and traces
