More speed and consistency for marketing and product teams
Want to bring campaigns and product experiences live faster while remaining brand-compliant? Then rely on OpenDXP as an open and modular basis for your digital experience management. Content, campaigns and data flows can be controlled centrally - without the need for a license, but with clear structures and real ownership. This allows you to shorten time-to-market, create consistent appearances across all touchpoints and keep track of your key figures at all times.
Added value for marketing and product teams at a glance
Create pages and journeys quickly with reusable components
Content and products can be flexibly adapted to each market
Products, media and content follow clearly defined structures
Rolls, approvals and versions ensure quality and speed
Snippets and templates ensure a uniform brand presence
Functionalities and content grow with goals and markets
Campaigns and experiments with OpenDXP
With OpenDXP, you can implement landing pages, product teasers and content bundles in the shortest possible time. The modular architecture enables targeted testing and personalization without dependencies on rigid systems. This means campaigns remain flexible, measurable and can be optimized at any time.
- Fast campaign launches without rebuilds
- Target group-specific variants
- Clear measurement points such as CTR, signup rate or lead quality
Consistent content thanks to OpenDXP
Product data, media and content interlock seamlessly in OpenDXP. PIM, DAM and headless CMS form a common basis on which descriptions, assets and teasers remain synchronized across all channels - in the store, on the website, in portals and apps.
- Uniform product stories across all channels
- Fewer duplicates and manual corrections
- Faster maintenance thanks to clearly structured models
Control activation and measurement with OpenDXP
With OpenDXP, you can keep an eye on goals, KPIs and key performance indicators at all times. Tracking, reporting and evaluation are connected to your preferred tools via integrations - from the first campaign to cross-channel journey analysis.
- Clean URL structure and metadata maintenance
- Consistent teaser and listing logic
- Ordered redirect and release practice
Governance and scaling thanks to OpenDXP
The more brands, markets and teams are involved, the more important it is to have clear processes and responsibilities. OpenDXP supports roles, approvals and versioning so that you remain efficient - even with complex organizational structures.
- Role and rights management per team or market
- Versioning with comments
- Translation and approval workflows
Cross-team collaboration via OpenDXP
OpenDXP brings marketing, product management, content and development together on a common basis. Marketing and product teams define goals and journeys, content delivers modeled content, development takes care of integrations and front ends. Clear interfaces and reusable bundles ensure a smooth hand-off.
- Unique components and field definitions
- Agreed image and download standards
- Release rhythm coordinated with campaign plans
