More control and consistency for content teams
OpenDXP gives editorial teams a clear and efficient working environment. Content can be created once and played out across all channels - with composable pages, reliable workflows and clean media handling. Variants, languages and touchpoints always remain under control, for consistent content and a brand-appropriate experience.
Added value for content teams at a glance
Content remains clear and can be adapted quickly
Changes are neatly managed and published in a controlled manner
Texts and media can be flexibly maintained per market
Pages can be checked in advance and published on a time-controlled basis
Snippets and templates ensure a uniform brand presence
Editorial processes are simplified and accelerated
Efficient everyday editorial work with OpenDXP
OpenDXP supports editorial teams in their daily work with clearly structured content and reusable components. Pages are created from proven elements such as heroes, teasers, lists or forms - everything follows clear models and remains consistent across all channels.
- Templates for recurring page types
- Help texts directly in the fields
- Unique field names and validations
- Clear status indicators for workflows and content
Centralized media management thanks to OpenDXP
Images, videos and documents originate from a central DAM and are therefore always findable, consistent and reusable. Renditions and formats can be prepared for different channels, while metadata ensures order and traceability.
- Channel-dependent renditions and variants
- Old texts and copyright notices
- Headwords and metadata for better findability
- Clean references instead of file duplicates
Orchestrating content via OpenDXP
OpenDXP makes publishing easy - whether website, landing page or app. Content comes from a single source and is displayed in a target group-oriented manner. Schedules and variants ensure that everything goes live in the right place at the right time.
- Channel and target group variants with a common basis
- Time-controlled publishing of content
- Reusable snippets and content blocks
- Uniform logic for teasers
Quality and governance through OpenDXP
Clear roles, traceable changes and transparent approvals ensure smooth processes - even with many participants. OpenDXP supports teams with versioning, comments and a clear change history.
- Flexible role and rights management
- Versioning with comments and history
- Defined release and review processes
- Transparent traceability of all changes
SEO basics with OpenDXP
OpenDXP supports typical SEO workflows and ensures that content is properly displayed and optimally recognized by search engines. Metadata, URLs and previews can be maintained directly in the content management system.
- Titles, descriptions and social previews
- Clearly structured URL logic
- Automatic sitemaps and redirect management
- Optional hreflang support for multilingualism
Localization and variants via OpenDXP
Languages, markets and campaigns can be mapped in a structured way in OpenDXP. This allows editorial teams to maintain an overview - even with parallel projects and international teams.
- Structured language and market variants
- Translation and approval workflows
- Inheritance for recurring content and assets
Cooperation with technology and marketing through OpenDXP
OpenDXP connects marketing, product, content and development teams via clear interfaces. Content teams deliver cleanly modeled content, technology controls playout and integrations, marketing measures results. Everyone involved works in their own tools.
- Unique component IDs
- Agreed fields and rules
- Standards for images, links and downloads
