Ideal for creating and managing permanent URLs with unique identifiers.
PURL Bundle
With the "PURL bundle", you can personalize the customer journey: Based on individual object data, the tool generates unique PURLs (personalized URLs). These serve as permanent signposts that guide your customers to personalized invitations, emails or landing pages - dynamically and accessible at any time.
Each PURL is uniquely identified and reliably points to the correct target URL.
Links remain valid even if the original web address changes.
Companies can centrally manage URLs and monitor them at any time.
PURLs enable targeted delivery of campaigns and marketing measures.
Ensuring that users are always directed to the correct content.
Reduces effort and sources of error in the management of web links and campaigns.
What the PURL bundle does
The PURL bundle transforms static links into intelligent signposts: Based on individual object data, the system creates personalized URLs (PURLs) that use a unique identifier to link precisely to tailored landing pages, emails or invitations.
Companies can thus control campaigns in a highly individualized way and at the same time ensure that the link remains permanently stable - even if target addresses change in the background. The result: a consistent user experience and maximum reliability when addressing customers.
Reliable links & consistent content
Each PURL reliably points to the correct target URL - for permanently valid content:
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Unique identifiers for each PURL
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Access to content remains even if web addresses are changed
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Stable and error-free link management
Targeted campaign control & consistency
Control links efficiently - for consistent content and optimized user guidance:
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Centralized management of URLs for full control
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Precise control of marketing campaigns via PURLs
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Ensuring that users are redirected to the correct content at all times
Each URL is assigned a unique identifier that reliably points to the correct destination address.
Links remain valid even if the original web address changes.
Companies retain full control over URLs and can manage them in a stable and efficient manner.
Ensuring that visitors are always directed to the correct content for maximum reliability.
The bundle can be obtained as part of OpenDXP Ecosystem Support.
Updates, further development and support are included in the active model.